Holcim
Are you curious about how strategic market decisions are made in the building materials industry? In this ten-week project, you will analyze the market position of Cantillana Facade, Holcim Belgium’s specialized brand for external facade insulation systems (ETICS).
You will start by mapping Cantillana Facade’s current business model, customer segments, and commercial strategy. Next, you will benchmark the brand against four to five leading competitors to compare their value propositions, pricing, sales, and marketing approaches. By combining these insights into a comprehensive SWOT analysis, you will identify key growth opportunities and formulate actionable strategic recommendations to strengthen Cantillana Facade's competitive position and support sustainable, profitable growth.
Are you interested in understanding how commercial strategies in the construction sector are developed and eager to apply your academic knowledge to a real business challenge for a global leader? This ECTS-certified project offers you the opportunity to gain hands-on experience in market research, competitive analysis, and strategic consultancy while working alongside professionals from Holcim’s product, sales, and marketing teams.
Vaillant group
Ever wondered how international market leaders transform traditional product sales into long-term, direct customer relationships? In this ten-week project, you will collaborate with Vaillant Group Belgium to investigate how the company can deepen its connection with Belgian homeowners and accelerate the growth of its residential service and maintenance business.
You will begin by analyzing customer behavior, decision-making drivers, and expectations regarding heating maintenance, repair services, and long-term contracts. Next, you will benchmark competitor offerings and evaluate existing touchpoints to map out clear customer personas and high-potential market segments. Synthesizing these insights, you will craft tailored value propositions and design a data-driven go-to-market strategy that empowers Vaillant to engage directly with end-users and drive recurring service revenues.
Are you interested in mastering customer experience, market segmentation, and commercial strategy, and eager to apply your academic knowledge to a real-world business challenge? This ECTS-certified project offers you hands-on experience in market research, strategic consulting, and service design, allowing you to deliver actionable growth strategies for executive decision-makers at a global climate solutions leader while working alongside a multidisciplinary team.
e5
Interested in how financial precision and operational efficiency drive sustainable growth in the fashion retail sector? In this ten-week project, you will dive into the cost structure of e5 fashion, one of Flanders’ most established family-owned fashion retailers, to identify high-impact optimization opportunities while safeguarding their commercial strength.
You will begin by mapping e5’s primary cost categories and analyzing how key cost drivers have evolved alongside business performance. Next, you will benchmark e5’s spending against comparable retail peers using financial data to determine where investments generate true value and where operational inefficiencies exist. Synthesizing these insights, you will formulate and quantify target optimizations—distinguishing between immediate quick wins and core structural improvements—and deliver a prioritized, actionable roadmap across short, medium, and long-term horizons.
Are you interested in mastering cost analysis, financial modeling, and operational strategy, and eager to apply your academic knowledge to a real-world business challenge? This ECTS-certified project offers you hands-on experience in financial consulting, peer benchmarking, and data analytics, enabling you to build actionable cost-efficiency strategies for corporate leaders while collaborating with a multidisciplinary team.
e5 (second semester)
Want to know more about how strategic financial decisions drive transformation in the fashion retail industry? In this ten-week project, you will examine the strategic investment decisions behind e5 fashion, one of Flanders’ most established family-owned fashion retailers, and build a forward-looking framework to guide their future capital allocation.
You will begin by creating a structured overview of selected strategic investments across e5’s store network, digital channels, and organizational operations, categorizing them by business domain and strategic purpose. Next, you will evaluate the original objectives behind these investments against their actual financial and measurable returns using consistent ROI methodologies. By identifying key success factors and analyzing broader retail benchmarks, you will formulate actionable insights and design a practical investment evaluation dashboard or scorecard. This framework will empower e5 to evaluate future proposals, set clear KPIs, and drive sustainable growth.
Are you interested in understanding how financial analysis and strategic management merge to shape retail strategy, and eager to apply your academic knowledge to a real-world business challenge? This ECTS-certified project offers you hands-on experience in financial modeling, performance evaluation, and strategic consulting, allowing you to develop key decision-support tools for executive decision-makers while working alongside a motivated, multidisciplinary team.
The outsider
Interested in how smart engineering and creative design come together to build a unique outdoor experience? In this ten-week project, you will investigate the technical feasibility of an innovative, modular high-ropes course on the Donkvijver in Oudenaarde for The Outsider.
You will begin by mapping the core engineering challenges of a floating structure, thoroughly analyzing stability, buoyancy, and structural load distribution. Next, you will explore suitable construction principles, material selections, and modular connection systems to ensure the course is not only safe and robust, but also adaptable for future expansions. Synthesizing these analyses, you will translate your findings into a substantiated technical design concept, complete with CAD drawings, visual models, and actionable recommendations for the future development of the attraction.
Are you eager to apply your knowledge of mechanical, civil, or product engineering to a tangible real-world challenge in the adventure industry? This (potentially) ECTS-accredited project offers hands-on experience in structural analysis, technical CAD design, and engineering consulting, enabling you to deliver a scalable floating concept alongside a multidisciplinary team for a real-world client.
Sleepworld
How can strategic market research and financial modeling help a company decide whether to launch a new venture? In this ten-week project, you will work alongside Sleepworld—a leading Belgian sleep specialist—to evaluate the commercial viability and financial feasibility of a confidential new business opportunity.
You will begin by conducting market research and exploratory customer interviews to uncover segment-specific needs, buying preferences, and potential adoption barriers. Next, you will build a comprehensive financial model in Excel, running scenario and sensitivity analyses to pinpoint key cost drivers and stress-test the concept’s core assumptions. Synthesizing these market insights and quantitative findings, you will formulate a clear strategic roadmap, highlight operational requirements, and deliver actionable recommendations to guide Sleepworld’s executive decision-making.
Are you eager to sharpen your skills in strategic consulting, financial modeling, and market analysis on a real-world business challenge? This project offers hands-on experience in business development and scenario planning, giving you the chance to deliver high-impact insights directly to corporate leaders as part of a multidisciplinary team.
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