Sales (NL)
This track offers four workshops essential for success in sales. Students will learn effective sales strategies to achieve goals, as well as perfect their pitching skills. This way, they will be able to do convincing presentations and build negotiation skills to close successful deals. They will be able to apply all of this in practice during a dynamic simulation game in the final workshop.
Workshops:
Sales Strategies
Understand effective selling: value creation, problem-solving and relationship building. Compare B2B and B2C approaches with STP, build customer profiles, identify pain points, and use the value proposition canvas. Covers the sales funnel from prospecting to follow-up with techniques like lead generation, questioning and FAB-selling.
October 13, 2025, 20:00
Campus Social Sciences
E-Commerce
Learn the essentials of online business: how e-commerce differs from offline models, the B2C, B2B and D2C structures, and the customer journey from awareness to repurchase. Covers platforms (e.g. ODOO), payment security, UX/UI, analytics, and marketing strategies like SEO, social media and email, with practical examples and discussions.
October 20, 2025, 20:00
Campus Social Sciences
Negotiation
Gain confidence in negotiation: explore win-win vs. win-lose with BATNA, set goals, define walk-away points and research the other party. Learn techniques like active listening, empathy, open questions and emotion management, and follow the step-by-step process to agreements.
October 27, 2025, 20:00
Campus Social Sciences
Pitching
Develop strong pitching skills for investors, job interviews or idea selling. Use the problem-solution-value framework, craft a hook and a clear elevator pitch, and structure your message with intro, body and call to action. Practice delivery through body language, voice and eye contact in interactive exercises.
November 3, 2025, 20:00
Campus Social Sciences
Enhance Your Experience
After each workshop, join us for an exclusive networking event where you'll enjoy drinks and snacks while mingling with peers and professionals from various fields. It's the perfect way to create meaningful connections and expand your network.
Complete a full workshop track, and you'll receive a well-regarded certificate to add to your portfolio. Seize this opportunity to unlock your potential and improve your career prospects. Sign up for AFC Workshops today and take the first step towards a successful career!
Registration
Application deadline: 11/10 at 11:59 PM
