Project Topic
This ten-week student consulting project invites you to help Vaillant Group Belgium explore how it can strengthen its relationship with Belgian homeowners and further grow its service business.
Vaillant has a strong position in the Belgian heating market and a large installed base of heating appliances. However, reaching end customers directly and converting them into long-term service customers remains an important challenge.
During this project, you will investigate how homeowners make decisions about maintenance and repair services, what they expect from service providers and which factors influence their willingness to enter into a service contract.
You will combine customer and market insights with competitor analysis to identify promising customer segments, communication channels and service opportunities. Based on these findings, you will help develop a data-driven go-to-market approach that can strengthen direct customer relationships and support the future growth of Vaillant’s service business.
The Company
Vaillant Group is an international company specialising in heating, ventilation and climate solutions for residential buildings.
Through brands such as Vaillant, the group provides technologies and services that help homeowners manage heating and indoor climate. Alongside its products, after-sales service and maintenance play an important role in supporting customers throughout the lifetime of their heating systems.
In Belgium, Vaillant Group wants to better understand how it can engage directly with homeowners and further develop its service offering in response to changing customer expectations and market developments.
Project Goals
Analyse the Belgian market for maintenance and repair services
Understand customer behaviour, needs and decision-making processes
Identify relevant customer segments and develop target personas
Benchmark competitors and relevant market practices
Evaluate existing customer touchpoints and communication channels
Explore opportunities to strengthen direct customer engagement
Identify emerging trends and potential new service opportunities
Develop tailored value propositions for relevant customer segments
Translate the findings into a data-driven go-to-market approach
Formulate actionable recommendations for the future growth of the service business
Present the findings through a professional report and final presentation
Why should you participate?
This project gives you the opportunity to work on a real growth and customer strategy challenge for an international company.
You will explore the complete journey from understanding the market and customer to developing concrete strategic recommendations. This means combining quantitative and qualitative research, analysing competitors, identifying customer segments and ultimately translating your findings into a practical go-to-market approach.
The project is particularly relevant for students interested in strategy, marketing, business engineering, economics, customer experience, data analysis or entrepreneurship.
You will work closely with Vaillant Group professionals while having the freedom to critically investigate the market and develop your own recommendations.
What's in it for you?
Hands-on experience with a real go-to-market and growth strategy challenge
Practical experience in market and competitor analysis
Insight into customer behaviour, segmentation and customer journeys
Experience developing customer personas and value propositions
Exposure to marketing, customer acquisition and service strategy
Experience translating research and data into actionable recommendations
Collaboration with professionals within an international company
Collaboration within a motivated, multidisciplinary student team
Professional reporting and presentation experience for a real client
Possibility to obtain ECTS credits, subject to the applicable admission requirements
You will develop your analytical, strategic and commercial skills while helping Vaillant Group explore how stronger customer relationships can contribute to the future growth of its service business.