Project Topic
This 10-week student consulting project offers a unique opportunity to shape the future of parcel delivery by working with Mobile Tracing, a fast-growing startup redefining parcel tracking and delivery. The project focuses on market research, customer insights, and pricing strategy to help Mobile Tracing determine its next strategic move and potential for scaling. Students will also estimate the overall market size for parcel tracking and delivery solutions and define key customer segments.
The Company
Mobile Tracing is a young and ambitious startup addressing one of the major challenges in modern logistics: the lack of transparency and legal clarity in parcel delivery. By combining a user-friendly parcel tracking app with integrated legal support, Mobile Tracing aims to create a seamless experience for both senders and receivers of parcels.
Project Goals
- Validate and refine assumptions about the parcel delivery market.
- Estimate the total market size for parcel tracking and delivery solutions.
- Identify and segment potential customer groups through in-depth market analysis, such as:
- Individual consumers sending parcels.
- Small and medium-sized businesses with frequent deliveries.
- Large e-commerce companies with high-volume logistics needs.
- Develop and test possible pricing strategies.
- Provide strategic recommendations to guide Mobile Tracing’s next investment decision.
Why should you participate?
This project gives students the chance to gain practical experience in logistics technology and digital entrepreneurship while working directly on the growth strategy of a real startup. You will gain market insights and learn how to analyze and segment customers to make data-driven strategic recommendations.
What's in it for you?
- Hands-on experience in market research, customer segmentation, and pricing strategy.
- Insights into the fast-evolving logistics and parcel delivery sector.
- Collaboration with a multidisciplinary team of motivated students and experienced professionals.
- Project certified for ECTS credits.
- Development of valuable skills: teamwork, analytical research, strategic thinking, business modeling, and formal communication.
Are you ready to contribute to innovation in parcel delivery, analyze market potential, and define key customer segments? This project is perfect for you! Collaborate with a dynamic team, develop your skills, and make a real impact with Mobile Tracing.